10 Tips For Repurposing Your Old Content

We all have a myriad of blogs on our sites that are no longer utilised and tend to just sit there gathering dust. Aside from receiving the odd view or comment, older content often tends to get overlooked – partially because it’s out dated and also partially because Google tends to prefer newer indexed material. However, this doesn’t mean it […]

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Facebook Improves Conversion Lift Metrics to Enable Campaign-Level Comparison

Back in January, Facebook introduced a new tool to help marketers better understand how, exactly, their Facebook marketing efforts were contributing to their bottom line, called ‘Conversion Lift’. The Social Network has announced an update to Conversion Lift that provides advertisers with comparison data which shows how each of their campaigns and ad approaches impact on their […]

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Facebook Improves Conversion Lift Metrics to Enable Campaign-Level Comparison

Back in January, Facebook introduced a new tool to help marketers better understand how, exactly, their Facebook marketing efforts were contributing to their bottom line, called ‘Conversion Lift’. The Social Network has announced an update to Conversion Lift that provides advertisers with comparison data which shows how each of their campaigns and ad approaches impact on their […]

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4 Ways to Incorporate Mobile Marketing into a Social Media Strategy

NEW YORK, Sept. 3, 2015 /PRNewswire/ — With approximately 7 billion mobile users at the end of 20141, mobile marketing presents a unique opportunity for small businesses to deliver unique brand experiences tailored to consumers on-the-go. As mobile usage continues to rise, companies need to recognize the importance of delivering social media messaging that caters to and […]

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Laurie Hollman, Ph.D.: 10 Ways for Kids to Find Their Own Score Card to Maximize Learning at School

Schools have rules, grades, tests, competitions, and hopefully, learning. If kids want to enjoy school, be inspired, maintain their desires for discovery, and have fun, they need to find their own pace at learning and not be pressured into doing more or less. Read more: TED Talks, School, Parents, Learning, Kids, Teens, Discovery, Parental Intelligence, […]

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David Briggs: Bigotry in Numbers: Why Academics Look Down on Evangelicals

The one finding I would most like to share after more than a quarter-century of traveling throughout this country reporting on issues of faith is how similar people are in their basic desires and ambitions. Read more: Hope, Humility, Religious Tolerance, Blacks, Evangelicals, Muslims, Academic Bias, Higher Education, Purpose, Social Networks, Atheists, Prayer, God, Prejudice, […]

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Christine Blackburn: Join or Leave

Do you know people who haven’t officially joined Facebook but are, in fact, looking on the site everyday? You know who I’m talking about. They snoop around Facebook without actually creating an account themselves? Instead, these folks use a spouse’s or friend’s username and password. Or they open completely fictitious accounts. Read more: Facebook, Socialmedia, […]

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