We all have a myriad of blogs on our sites that are no longer utilised and tend to just sit there gathering dust. Aside from receiving the odd view or comment, older content often tends to get overlooked – partially because it’s out dated and also partially because Google tends to prefer newer indexed material. However, this doesn’t mean it […]
Avelist: 3 Effective Ways to Avoid Social Media Envy This Labor Day
It’s inevitable: this Labor Day weekend, social media will blow up with everything you’re missing. Expect sweeping Snapchat stories from your fashion blogger friend’s 3-day escape to Tulum, glossy albums of family barbecues you weren’t invited to (wth, Aunt Bonnie?), and a slew of meticulously filtered portraits from infinity pool edges on anonymous lake house […]
Facebook Improves Conversion Lift Metrics to Enable Campaign-Level Comparison
Back in January, Facebook introduced a new tool to help marketers better understand how, exactly, their Facebook marketing efforts were contributing to their bottom line, called ‘Conversion Lift’. The Social Network has announced an update to Conversion Lift that provides advertisers with comparison data which shows how each of their campaigns and ad approaches impact on their […]
Facebook Improves Conversion Lift Metrics to Enable Campaign-Level Comparison
Back in January, Facebook introduced a new tool to help marketers better understand how, exactly, their Facebook marketing efforts were contributing to their bottom line, called ‘Conversion Lift’. The Social Network has announced an update to Conversion Lift that provides advertisers with comparison data which shows how each of their campaigns and ad approaches impact on their […]
The Top 10 Social Media Fails of 2014
Rebecca Borison – Inc. Social media can be a fantastic tool for companies to engage with consumers and create a friendly persona. But it can also be incredibly dangerous to your brand if used carelessly. Here are the 10 worst brand fails on social media from 2014. 1. Twitter CFO gaffe In November, Twitter CFO Anthony Noto […]
4 Ways to Incorporate Mobile Marketing into a Social Media Strategy
NEW YORK, Sept. 3, 2015 /PRNewswire/ — With approximately 7 billion mobile users at the end of 20141, mobile marketing presents a unique opportunity for small businesses to deliver unique brand experiences tailored to consumers on-the-go. As mobile usage continues to rise, companies need to recognize the importance of delivering social media messaging that caters to and […]
Renato Barucco: Promoting a Book and the Social Network Inquisition
Promoting a book on social networks is not as seamless as it sounds, particularly if the book (and relative promotion messages) focuses on sexuality. Read more: Facebook, Twitter, Advertising, Book Publishing, Ebook, Book News, Novels, Books, Book Promotion, Books News
Should School Administrators Be Allowed to Track Students' Social Media Posts for Safety Reasons?
Heading into the 2015-2016 school year, Orange County’s school board is to start monitoring the social media posts of all students at its public schools using the tracking software Snaptrends. The software will be programmed to scan posts for keywords that might signal cyberbullying among students, intent of suicide, or violent threats.
Should School Administrators Be Allowed to Track Students' Social Media Posts for Safety Reasons?
Heading into the 2015-2016 school year, Orange County’s school board is to start monitoring the social media posts of all students at its public schools using the tracking software Snaptrends. The software will be programmed to scan posts for keywords that might signal cyberbullying among students, intent of suicide, or violent threats.
Kate Bartolotta: 5 Ways To Use Facebook As A Highly Sensitive Person
Social media can be a wonderful tool for connecting with our friends, family and colleagues. It can also yank us out of the present moment, bombard us with messages that aren’t helpful, and leave us feeling overwhelmed and unwell. How do we find a balance? Read more: Facebook, Highly Sensitive, Introverts, Empathy, Social Media, Sleep, […]
Customers to Brands: #WSILTY (Why Should I Listen To You?)
BY TED RUBIN • WITH NO COMMENT The words “customer experience” and “engagement” are being bandied about a lot lately, and new tools are being created every day to supposedly help brands bridge the gap between engagement and sales. But let’s not get the cart before the horse. Before you go out and spend money […]
Laurie Hollman, Ph.D.: 10 Ways for Kids to Find Their Own Score Card to Maximize Learning at School
Schools have rules, grades, tests, competitions, and hopefully, learning. If kids want to enjoy school, be inspired, maintain their desires for discovery, and have fun, they need to find their own pace at learning and not be pressured into doing more or less. Read more: TED Talks, School, Parents, Learning, Kids, Teens, Discovery, Parental Intelligence, […]
Kim Kardashian Reminds The World Why Women Have Breasts
Noted feminist Kim Kardashian made a bold statement on Friday, when she reminded the world that her breasts do not exist for you to stare at. The real… Read more: Kim Kardashian, The Kardashians, Selfies, Twitter, Entertainment News
Record 1 Billion People Used Facebook In A Single Day
It’s Facebook’s world, we’re just living in it. Mark Zuckerberg, the iconic founder of the massive social network, announced in a status update … Read more: Facebook, How Many People Use Facebook, Mark Zuckerberg, Technology News
Facebook Is Testing Its Own Siri-Like Feature
SAN FRANCISCO (Reuters) — Facebook Inc is testing a personal digital assistant called “M” within its Messenger service that can answer questions wit… Read more: Facebook, Facebook Messenger, Mark Zuckerberg, Personal Digital Assistant, Virtual Assistant, Siri, Google Now, Cortana, Technology News
9 Podcasts to Boost Your Social Media Marketing
Podcasts have been steadily gaining in popularity since their introduction in 2005. Current technology makes creating podcasts incredibly easy, and with anywhere from 90,000-150,000 podcasts, you can find a series that focuses on nearly any topic. For this article, I’ve compiled a list of my top …
John Foley: Beware of Social Media Backlash
Social media might yet be the new “town square.” However, its reach goes far beyond the town, to encompass the globe. Understanding how to manage a company in this new reality has become one of the most important roles for all CEOs and marketers. Read more: Branding, Social Media, Marketing, Business News
David Briggs: Bigotry in Numbers: Why Academics Look Down on Evangelicals
The one finding I would most like to share after more than a quarter-century of traveling throughout this country reporting on issues of faith is how similar people are in their basic desires and ambitions. Read more: Hope, Humility, Religious Tolerance, Blacks, Evangelicals, Muslims, Academic Bias, Higher Education, Purpose, Social Networks, Atheists, Prayer, God, Prejudice, […]
Why ABC “Always Be Closing” Needs to Change
You’ve heard the words behind the ABC acronym before – Always Be Closing, as the popular interpretation goes. For some, it’s a mission statement, even a way of life. But what does it really mean? All of the emphasis in this version of ABC points to closing. The sale is the end-all of the […]
Christine Blackburn: Join or Leave
Do you know people who haven’t officially joined Facebook but are, in fact, looking on the site everyday? You know who I’m talking about. They snoop around Facebook without actually creating an account themselves? Instead, these folks use a spouse’s or friend’s username and password. Or they open completely fictitious accounts. Read more: Facebook, Socialmedia, […]