You may have to spend some time in guest posting, but remember that it can pay off in spades, as long as it is used for achieving a well-defined objective. Without a clear objective, you will just be wasting time and not be able to use guest posting for company branding. Some of the different […]
Twitter has announced a new partnership with Bloomberg which will see Bloomberg utilize more tweet content to help market analysts make decisions based on relevant Twitter conversations. The deal underlines the value of social media data.
When starting out, it may have seem like an easy task to create a solid fan base via Facebook marketing. Everyone’s on Facebook these days, right? Surely there’s an audience waiting to jump on and Like our page and keep themselves updated through our posts? Right? Unfortunately, it just isn’t that easy.
Every new technology can be used for good or ill. Such is the case with the newly developing field of behavioral biometrics, a technology that’s not the same as the physiological “biometrics” many of us know well. The chart below differentiates the two categories. (Source: security expert Per Thorsheim) As you can see, behavioral biometrics […]
Content discovery platform BuzzSumo has launched a new Facebook analysis tool which could provide a big boost for your Facebook strategic efforts.
Jeff Landfield is running for the Alaska Senate in 2016, but this brazen politico may face an uphill battle. On his resume, 30-year-old Landfield lists former Alaska Lt. Governor Mead Treadwell as a personal reference. He also calls Lt. Colonel Margaret Stock, who has helped overhaul immigration law in the United States, a close personal […]
“The most disruptive thing in the market is not technology, but rather the customer.” – Tiffani Bova, Gartner Vice President and Distinguished Analysts Bova is one of the top enterprise technology sales analyst in the world and an authority on the topic of sales transformation. Bova is helping companies improve their effectiveness and efficiency of […]
User generated content is extremely valuable on social media. Learn how to save time, easily collect and distribute your fan’s content on Instagram.
Digital marketing requires nimble strategies that evolve with the times. There should be no status quo and no resting on your laurels if you want to stay at the top of your competitive game. Past performance is in no way an indicator of future results, and neither is the time or budget you dedicate to […]
On August 18th, Chicago Theological Seminary posted “If you don’t think racism exists, you’re white” on social media. After two weeks of wide engagement, the statistics were amazing. Over 200,000 people were reached. Over 16,000 people engaged with this internet post (meme) with either likes, comments, or sharing. Last week, Facebook removed the post (meme) […]
The majority of people on Facebook post whenever the mood strikes them – and for the majority of people on Facebook that works. But, did you know that you can increase the effectiveness of your posts by timing them correctly?
Facebook has published a post detailing the impacts of iOS 9 on their Software Developer Kit (SDK), which will affect various apps.
In recent years, the Internet has played an important role in the continuing battle against discrimination. Because of the ability to share information instantly and broadly, discriminatory abuses and practices have now received an unprecedented level of public exposure in social media. Out of this exposure has sprung movements, such as #blacklivesmatter and other grass […]
Twitter’s live-streaming platform Periscope has announced an update to add several new features – the most notable being the support for landscape content. At the same time, several new stories of brand uses for live-streaming have been reported in recent weeks.
Driving real business from social media networks isn’t easy as blasting out self-promotional content and hoping that users not only see the post, but actually click through and convert. Check out this 5-step social media funnel that you can use to drive tangible revenue from your social marketing efforts, and see examples of how other companies […]
It was once said that about 15 percent of all web traffic is cat-related (sorry, dogs). Instagram, with its rich, image-based platform, has allowed pet owners to narrate the lives of their furry friends one photo at a time.
“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock, CMO at GE One of my favorite digital marketing thought leaders is Gartner research vice president Jake Sorofman – follow Jake on Twitter at @jakesorofman. Sorofman recently […]
One of the most asked questions in social media is: “How can I grow my following?” Don’t listen to those who say that it does not matter. While the quality of your followers is most important, if you have no followers, you are talking to yourself. So what about buying followers?
In leaked findings reported to Digiday, an agency found that the majority of 10 second video ads placed on Snapchat are not watched beyond the 3-second mark.
Some think you shouldn’t bother with advertising on social media. After all, what is social media other than opportunity after opportunity to promote your brand through well-crafted posts and images? According to this infographic: wrong. Targeted advertising, in fact, simply extends your organic marketing campaign. Paid social can lead to 25 percent more conversions than organic social.