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Vala Afshar: 2015 State of Sales — Data-Driven, Mobile, Tech Savvy and Collaborative

“The most disruptive thing in the market is not technology, but rather the customer.” – Tiffani Bova, Gartner Vice President and Distinguished Analysts Bova is one of the top enterprise technology sales analyst in the world and an authority on the topic of sales transformation. Bova is helping companies improve their effectiveness and efficiency of […]

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Vala Afshar: The 5 Cs of Digital Marketing

“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock, CMO at GE One of my favorite digital marketing thought leaders is Gartner research vice president Jake Sorofman – follow Jake on Twitter at @jakesorofman. Sorofman recently […]

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4 Social Media Advertising Myths Busted [INFOGRAPHIC]

Some think you shouldn’t bother with advertising on social media. After all, what is social media other than opportunity after opportunity to promote your brand through well-crafted posts and images? According to this infographic: wrong. Targeted advertising, in fact, simply extends your organic marketing campaign. Paid social can lead to 25 percent more conversions than organic social.