Jared Beard - Social Media Speaker - Social Media IT Consultant

As of October 14, LinkedIn will make Groups private and will also be launching a standalone app. Read more about the changes coming to LinkedIn’s platform.

As of October 14, LinkedIn will make Groups private and will also be launching a standalone app. Read more about the changes coming to LinkedIn’s platform.

Social media customer service is no longer a choice – it’s an essential piece of your customer experience strategy. The challenge lies in the fact that social media is like a living, breathing entity, with its constantly evolving algorithms and consumer-driven trends. Building a successful social media customer service plan involves a number of considerations, such […]

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Twitter has named Jack Dorsey, one of the company’s original co-founders, as permanent CEO of the service. Dorsey has been the interim CEO of Twitter since Dick Costelo stepped down three months ago. 

The strength of a business’ online presence is often indicative of their ability to maintain established customer relationships, while also engaging new potential customers. Inbound marketers therefore must expend much of their time and effort implementing channels that drive traffic to their websites, relying on landing pages built to convert leads into paying customers.

There’s an old adage that it takes a village to raise a child. For many entrepreneurs, their business is their baby and some situations call for more hands on deck. Social media and marketing doesn’t happen in a vacuum so get out there and develop relationships with social influencers for maximum impact on your brand’s marketing strategies.

I often hear businesses comment, “Why is a compelling content strategy on Facebook important? Why can’t I just share sales focused content exclusively?” Glad you asked.

Which networks are most popular? How can marketers use them to reach a wider audience? This infographic from JBH in collaboration with Smart Insights and Similarweb answers these questions and harnesses the latest trends for marketers.

mattjeacock via Getty Images To Internet trolls and bullies everywhere–great news! Facebook just announced it is close to making a “long-awaited” dislike button, while Apple has plans to release a middle finger emoji as part of its next software update in November. If you use the WhatsApp on an Android device, the middle finger emoji […]

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If 2010 – 2015 was about content, 2015 and beyond is about context. Rather than spraying brand messaging via your employees that’ll quickly max out their value and reach, help your staff add context to the message and aim to do things better than the competition.

These tipsheets can be helpful for social strategists and community managers who need helpful reminders for how to approach each social network, or they can be useful for organizations to keep on hand as their social media staff evolves and grows. I can’t stress how important it is for organizations and freelancers to have a […]

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As promotion and distribution becomes a more popular topic of discussion amongst content marketers, stalwart tech companies are figuring out ways to get its slice. You know them – Facebook, Twitter, LinkedIn, Google, Apple, etc. We’re not talking newsfeed posts, either. We’re talking full-on gatekeeper status of the content consumed and shared on the Internet, period.

Robert Reich is at it again. The ex-Labor Secretary and unabashed free-market critic calls for breaking up Big Tech in the NY Times. From the piece: Whenever markets become concentrated, consumers end up paying more than they otherwise would, and innovations are squelched. Sure, big platforms let creators showcase and introduce new apps, songs, books, videos […]

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If you’re an eCommerce brand, you know how important the holiday shopping season is to your bottom line. This 2015 holiday shopping infographic details the importance of preparation and educates both retailers and consumers on the art of the holiday shopping season. 

Football fans cringed at Draft Kings adverts, the second GOP debate garnered possibly the most meme-worthy nuggets (to date), and the social media world got what it’s always wanted; a dislike button (sort of). Oh also, Apple released a new iOS (what else is new?).  

Facebook has come under fire of late over the way they charge for their ads, in particular video ads, and how transparent and effective their measurements are. To address this, Facebook has introduced two new options to assure advertisers that their content is being seen by real people.

By Sarah Tuttle-Singer I’m going to take off all my clothes and stand in the white light of the sun for a minute: Once, I unfollowed someone on Facebook. Someone I actually know in real life and really like, and am friends with. No, it wasn’t because of politics. No, she wasn’t harassing me. No, […]

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Your presentation didn’t really deliver the impact you wanted. There’s a good reason for that. In great part because a typical audience will tune out from your traditional Power Point presentation in 10 minutes.

This article originally appeared on Inverse. By Sarah Sloat I recently took to Craigslist, that cesspool of human want, to fill an open room in my apartment. When the applications started rolling in, I did what most sensible, wifi-connected people do and googled the shit out of my potential roommates. I wanted to know what […]

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Live-streaming is all the buzz among social media marketing-types at the moment, and the leader of the pack, at least at this stage, is Periscope. The Twitter-owned platform, which is currently seeing close to two million daily active users, is looking to capitalize on the popularity of the service, providing users with web profiles,http://www.socialmediatoday.com/social-business/adhutchinson/2015-08-13/periscope-now-has-10-million-accounts-time-your-brand-star-0 making it easier […]

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