Google has had many failed experiments in the past, such as Buzz, Wave, and, more recently, Google Glass. However, the search giant shows no signs of giving up on its attempt to compete in the social networking sphere, via Google Plus. Google Plus has seen constant …
How to Use LinkedIn Groups to Generate Leads and Sales
This article is the last of a three-part series on LinkedIn Groups. It deals with the use of Groups to generate leads and sales. Part one discussed the new Groups design; part two addressed effective group management. LinkedIn Groups are not merely a place to …
7 Facebook Posts You Should Use This Holiday Season
The holiday season is an especially critical time for local businesses. It’s when many get the majority of their sales, which can make or break ending the year in the black. The influence of the holidays on a business’s bottom line, coupled with ever increasing marketing budgets …
Social Media Quick Tip: How to save your LinkedIn profile as a PDF
In a new Social Media Quick Tip post, Karen Yankovich demonstrates how you can use LinkedIn’s export profile as PDF feature, and why you might want to do so.
Facebook: The Ultimate Personalized News Service
As ratings drop for most cable news channels and tradition print newspapers continue to collapse, where are Americans getting their news today? For many, especially Millennials, the answer is social media.
Jayson DeMers: 7 Ways Your Social Media Metrics Are Deceiving You
Social media marketing works well on its own, but also serves as a perfect complement to both SEO and content marketing initiatives. When working in harmony, content, social, and SEO can form a powerful traffic- and lead-generating trio. Unfortunately, there are also a handful of downsides to social media marketing. One of the most notable […]
Diana Graber: Can We Just Talk About Sexting?
“Sexting” scandals involving minors are popping up faster than weeds in an organic garden. This week, nearly two dozen students at Kings Park High School in New York were suspended for allegedly texting or just viewing a student in a sexually explicit video. Meanwhile, at Canon City High School in Colorado, hundreds of students who […]
This is the Top Publication Shared By CMOs
Leadtail is a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter that develops social insights reports on CMOs and other decision makers. They recently released the results of analysis of over 60,000 Tweets during the month of […]
This is the Top Publication Shared By CMOs
Leadtail is a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter that develops social insights reports on CMOs and other decision makers. They recently released the results of analysis of over 60,000 Tweets during the month of […]
Have We Lost the Art of Conversation?
Have we lost the art of conversation? Has the digital age with its shortened attention spans and 140 character limits shriveled what was once our primary form of engagement? Do we bypass conversation via social channels, which allows it to happen 24/7 when used to it’s best advantage, and instead simply continue traditional marketing broadcasting… […]
IndieReader: The Hottest Self-Publishing Platform? Twitter!
by Joe Sutton for IndieReader We’re back in a time where serialized stories are in vogue: last year, listeners’ curiosity was captured by Serial, a This American Life-produced show that became a phenomenon; the most revered shows on TV today are riddled with intrigue that keep you watching over a season-long, drama-filled arc; and even […]
Marilyn Nagel: Career Success Through Intentional Networks
I’ve spoken to literally thousands of women about intentional networking and always ask “How many of you have gotten a job, promotion, or large piece of business from a connection in your network?” Most of the people in the room raise their hands and this is consistent with surveys that say 65% to 85% of […]
Shel Israel’s Lethal Generosity: This Revolution Was Not Televised
Robin Carey sat down with author Shel Israel to talk about his new book, ‘Lethal Generosity’ which looks at the way new technology is changing business practice. Here’s a re-cap of the conversation.
Jason Salzman: Colorado Republicans Attack Jeffco Voters
Control of the Colorado Senate swings in the balance next year, with the Democrats hoping to pick up one itsy bitsy state Senate seat and the Republicans clinging to a majority of one itsy bitsy Senate seat. And that seat is most likely in Jefferson County. With this in mind, after last night’s uprising against […]
Facebook Q3 Numbers: More Than a Billion Users, and 8 Billion Video Views, Every Day
Facebook has today announced its Q3 numbers, posting solid growth in users and revenue, with particular focus on daily active use and video view numbers.
When Brands Steal Photos Off Instagram
Social media can seem like a free-for-all. And sometimes brands treat it like it is. Have you ever tagged a product in an Instagram photo? I have. The way that your photos on social networks are treated by brands is evolving. What rights do brands have to your images? And what rights do you have?
Does Social Media Actually Sell Your Product?
What can businesses expect from their social media efforts? If the bottom line is what matters, how does social media marketing fit into the equation?
9 Essential Blogs for Small Business Owners
Keeping up with small business social marketing techniques and trends can be time-consuming. There are thousands of blogs that you could follow, to get advice. The problem lies in deciding which ones best suit your needs. Here are nine blogs that I believe qualify as the …
How to Set Goals by Setting the Controls
ON OCT 11, 15 • BY TED RUBIN • WITH NO COMMENTS In order to set goals, and accomplish them, you need to have control over certain important controllable aspects of daily life. The bottom line is really your mindset and how you approach your business and life, in the first place. There are so […]
Diane M. Francis: Facebook Elections, Facebook Candidates, Facebook Democracy
Facebook is a social problem. It rewards shallowness and breeds a mentality that is seeping into the rest of society. And elections. Facebook users accumulate “friends” who are people they have never met, but who have clicked off that option. This hardly qualifies as real friendship, by anyone’s measure, but is actually a source of […]